F.R.O.C fashion show was launched for the first time, March 23 in 2009.

FOUNDED by Andrea Pavlou-Director of Xiang Hair Group and with the help of James Razos-Creative Director of RAKIS Salon, F.R.O.C has run two years, the second show more successful than the first with double the tickets sold. F.R.O.C was created to raise much needed funds for cancer research, through the Peter Mac Foundation after being inspired by the passing of a very special client and friend, Leanne Edwards who lost a very short battle with Thyroid Cancer.